Build Something People Actually Want Not What You Think They Want

Build Something People Actually Want (Not What You Think They Want)

Imagine you’ve just launched your dream product. You're excited, you've poured your heart into it, but sales are flat. Frustrating, right? The crux of the problem often isn't the product itself, but a fundamental misunderstanding of what people truly want.

We all have ideas about what constitutes a great product. We think features, sleek designs, and innovative technology will automatically attract users. But more often than not, what people really want is a solution to their problems, something that seamlessly fits into their lives.

So, why the disconnect?

Because as creators, we’re too close to our ideas. We fall in love with our vision and assume others will see its value too. This blinds us to the actual needs and desires of our audience. The best products aren’t just cool; they’re essential, addressing real pain points in a way that feels natural and intuitive.

How do you bridge this gap?

Start by listening. Engage with potential users, understand their struggles, and observe how they interact with existing solutions. Validate your assumptions through feedback, and be willing to pivot based on what you learn. It’s not about discarding your ideas but refining them to align with genuine needs.

Remember, building something people want isn’t about predicting desires; it’s about creating value. When you focus on solving real problems, your product resonates, gains traction, and ultimately thrives.

@justmalhar

Your intuition is valuable, but user insights are invaluable. Build for real needs, not just good ideas.