What They Don’t Teach You at Harvard Business School - Mark H. McCormack
Book Notes:
- Silence can be a powerful negotiation tool, compelling the other party to reveal more than intended.
- Active listening uncovers unspoken client needs and builds trust more effectively than talking.
- Respond to all communications within 24 hours to demonstrate reliability and respect.
- Focus on what isn’t said in meetings—non-verbal cues often reveal true intentions.
- Use the "three things" technique: Identify three key takeaways from every interaction.
- Create artificial urgency to accelerate decision-making without appearing manipulative.
- Prioritize people over spreadsheets; relationships drive long-term success more than data.
- Build networks through informal settings—golf courses and dinners often yield bigger deals.
- "Executive tempo" balances swift action with deliberate pauses to avoid rushed mistakes.
- Business is deeply personal; understand clients’ hobbies, fears, and aspirations to connect.
- Manage egos by letting others take credit while subtly guiding outcomes.
- Body language during handshakes reveals confidence levels and negotiation leverage.
- Underpromise and overdeliver consistently to exceed expectations and build credibility.
- Follow-up relentlessly—80% of opportunities are lost due to lack of persistence.
- Being underestimated is an advantage; use it to observe and strategize unseen.
- Small incremental gains in efficiency compound into significant competitive advantages.
- Leverage time zones to control communication timing in global negotiations.
- McCormack’s hierarchy: Survival, stability, success, significance—align strategies accordingly.
- Retain clients through handwritten notes and remembering personal milestones.
- Avoid mirroring competitors’ moves; overreaction often creates vulnerabilities.
- Cultivate curiosity—ask "why" five times to uncover root motivations.
- Personal branding begins with consistent actions, not just self-promotion.
- Handle rejection by reframing it as feedback, not failure.
- Perfect timing often matters more than perfect terms in closing deals.
- Face-to-face meetings build rapport that emails and calls cannot replicate.
- Replace rigid plans with adaptability—markets reward flexibility over perfection.
- Confidence paired with humility disarms skeptics and attracts collaborators.
- A handshake with trust often outweighs a contract without it.
- Execution separates winners from dreamers—focus on implementation over ideas.
- Humor diffuses tension in high-stakes negotiations when used strategically.
- Controlled vulnerability about weaknesses builds authentic connections.
- Study competitors’ weaknesses more than their strengths to find openings.
- The "positive no" preserves relationships while setting firm boundaries.
- Always retain leverage—never reveal your full position prematurely.
- Plan exit strategies before entering any negotiation or partnership.
- Reliability becomes your reputation—never compromise on keeping promises.
- Avoid multitasking during critical decisions—focus amplifies clarity.
- Dominate niche markets before expanding; depth trumps breadth early on.
- Soft sell by aligning solutions with clients’ unspoken emotional needs.
- Combat complacency by asking, "What would disrupt my business today?"
- Trust intuition shaped by experience, but verify with facts.
- Align with difficult clients’ core goals to redirect conflicts.
- Strategic flattery acknowledges achievements to build goodwill without fawning.
- Walk away from deals that compromise long-term values for short-term gains.
- Build networks proactively—don’t wait until you need favors.
- Send gratitude notes post-deal to lay groundwork for future collaborations.
- Manage upward by anticipating your boss’s priorities and pain points.
- Continuous learning from failures teaches more than MBA case studies.
- Navigate office politics by mapping informal power structures, not just org charts.
- Keep meetings under 30 minutes to force clarity and decisiveness.
- Physical health directly impacts decision-making stamina and mental sharpness.
- Use deadlines to control negotiation pacing, but stay flexible on terms.
- Perception shapes reality—manage how others view your brand meticulously.
- Recover from mistakes faster by addressing them openly and fixing swiftly.
- Mentor others to gain fresh perspectives and strengthen your leadership.
- Cultural awareness prevents missteps in global deals—research norms deeply.
- First impressions in business are often irreversible—prepare meticulously.
- Handwritten notes stand out in digital age, signaling extra effort.
- Ask open-ended questions to uncover hidden objections or opportunities.
- Delegate tasks but audit critical milestones personally to maintain quality.
- Persistence without desperation keeps doors open for future opportunities.
- Ethical shortcuts erode trust—play the long game with integrity.
- Analyze setbacks as data points, not reflections of self-worth.