The Communication Book - Mikael Krogerus & Roman Tschäppeler
Book Notes:
- Every message has four aspects: factual content, self-revelation, relationship signal, and appeal (Schulz von Thun's Communication Square).
- Miscommunication often occurs when sender/receiver prioritize different aspects of the same message.
- The 5C storytelling model (Context, Conflict, Climax, Consequences, Conclusion) structures engaging narratives.
- Active listening requires paraphrasing, observing nonverbal cues, and withholding judgment.
- Nonviolent Communication emphasizes stating observations without evaluation and expressing needs clearly.
- The 7-38-55 rule claims 7% of communication is verbal, 38% tone, and 55% body language.
- The Johari Window model encourages sharing personal information and seeking feedback to reduce "blind spots."
- Transactional Analysis: Effective communication happens when both parties engage from their "Adult" ego state.
- Elevator pitches should answer: What problem do you solve? How? Why you? What’s next?
- The Pyramid Principle advises starting presentations with conclusions first for clarity.
- Hofstede’s cultural dimensions explain how power distance or individualism shape communication styles globally.
- SCQA framework (Situation, Complication, Question, Answer) creates persuasive arguments in business contexts.
- "Yes, and..." improvisation technique fosters collaboration by building on others’ ideas.
- Stories are 22x more memorable than facts alone due to emotional engagement.
- The 3Ps of productive meetings: Purpose, People, Process.
- KISS principle (Keep It Simple, Stupid) prioritizes clarity over complexity in messaging.
- Feedback Sandwich (praise-criticism-praise) often dilutes constructive criticism; directness is better.
- Silence can signal power, create tension, or encourage deeper reflection in conversations.
- Ladder of Inference reveals how unconscious assumptions lead to flawed conclusions.
- Six Thinking Hats method separates emotional, factual, creative, and critical perspectives in discussions.
- Mirroring body language builds rapport by subconsciously signaling trust and alignment.
- Benjamin Franklin Effect: Asking someone for a favor increases their liking toward you.
- Door-in-the-Face technique: A large request followed by a smaller one increases compliance.
- Confirmation bias causes people to hear only what aligns with existing beliefs.
- Curse of Knowledge: Experts struggle to explain concepts simply because they forget beginners’ perspectives.
- Dunning-Kruger effect: Low-skilled communicators overestimate their competence, while experts underestimate theirs.
- People remember presentations by their emotional peaks and endings (Peak-End Rule).
- Handwritten notes create stronger emotional connections than digital messages.
- Eisenhower Matrix helps prioritize communication tasks by urgency/importance (Do, Decide, Delegate, Delete).
- Pareto Principle: 80% of communication outcomes come from 20% of efforts.
- 5:1 ratio: Successful relationships require five positive interactions for every negative one.
- "I" statements reduce defensiveness by focusing on personal feelings rather than accusations.
- Meta-communication (discussing how you communicate) resolves conflicts and aligns expectations.
- Emotional intelligence matters more than IQ in resolving misunderstandings and building trust.
- Hearing is passive; listening requires active effort to interpret and retain meaning.
- Socratic Method uses targeted questions to expose contradictions and clarify thinking.
- Stories activate sensory brain regions, making abstract concepts feel tangible.
- Mirror neurons explain why humans unconsciously mimic emotions and gestures during conversations.
- Brevity increases persuasiveness—Churchill’s "Blood, Toil, Tears, and Sweat" speech was 5 minutes.
- Analogies bridge knowledge gaps by linking new ideas to familiar experiences.
- SPIN selling (Situation, Problem, Implication, Need-payoff) structures persuasive pitches.
- Cognitive dissonance motivates people to align actions with stated beliefs.
- Humor lowers barriers but risks misinterpretation across cultural contexts.
- Visual aids boost retention by 42% compared to verbal-only communication.
- Paraphrasing ensures understanding: "What I’m hearing is..."
- Multitasking during conversations reduces comprehension and signals disrespect.
- Power dynamics influence communication styles (e.g., deferential vs. assertive language).
- Face-saving preserves dignity in conflicts, enabling compromise without humiliation.
- Written agendas cut meeting time by 80% by focusing discussions.
- Dialogue seeks mutual understanding; debate aims to win arguments.
- Cultural humility—acknowledging gaps in cross-cultural knowledge—prevents assumptions.
- Mindfulness reduces reactive responses by creating space between stimulus and reaction.
- Vulnerability in leaders increases team trust and psychological safety.
- Information overload causes decision paralysis; simplicity drives action.
- Repetition anchors key messages in long-term memory.
- Eye contact builds connection but varies in appropriateness across cultures.
- Touch (e.g., handshakes) communicates trust but requires cultural sensitivity.
- Scarcity principle ("Limited offer!") triggers urgency in decision-making.
- Social proof ("Join 10,000+ users") leverages herd mentality for persuasion.
- Anchoring effect: First numbers mentioned shape subsequent negotiations.
- Priming with subtle cues unconsciously influences later decisions.